Easy Jet operates on 125 routes from 39 European airports. EasyJet.com is one of the top travel web sites on the Internet. The The executive team will consider opinions from other parts of the company before making key decisions. Identification (ID) Cards could eliminate the problems that occur. He was previously CEO of Aviation, and Business Improvement Director - Markets, at TUI Group, having held a number of senior group and divisional finance roles at TUI since 2003. The vision The model is simple and easy to understand, which makes the analysis of organizational culture easier for the Less pressure is put on at check-ins now as less baggage is checked in and more people check in online. We are here to help. The Easyjet Plc management understands the importance of communicating the core values so that each organizational culture is deemed favorable for promoting a creative and innovative work attitude. Airlines are seen as a major cause of global warming so it is understandable that the governments worldwide want to be seen to support other methods of transportation such as high speed rail. EasyJet plc operation structure and strategies are so well developed that no aspect of how the organisation works creates difficulty in understanding. and understands the complex association between underlying assumptions, core values and observable behaviors, it ~ 0.0 Page). The company has been a great success story and for the past fifteen years, has been a major competitor in commercial aviation. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. The Board has endorsed a set of principles, including an ethics policy, which establishes the framework for how the business operates. Functional structure. EasyJet tends to fly to low costing airports whilst at same time, are close to major cities. Since joining the airline Johan has set out a significant increase in investment in easyJet Holidays, showcased a series of initiatives to increase business passengers and revealed plans to introduce a new loyalty programme. Sir Tim joined our airline's founding team in 1985 as Head of Airline Planning, and became President in 2003. A., Kazemzadeh, R. B., & Ebrahimi, P. (2015). The cultural artefacts of the Easyjet Plc are easily Health Management, 17(1), 42-50. The competitive advantage of the Easyjet Plc also lies in its ability to manage a highly All organizations have a management structure that determines relationships between functions and positions and subdivides and delegates roles responsibilities and authority to carry out defined tasks. He is a graduate of the Royal Military Academy Sandhurst. Queues could be created at checkpoints, especially if some fail. mean orientation) automatically predicts the organization cultures inclination towards second dimension The model has six dimensions, as listed below: In next section, each individual organizational cultural dimension is discussed in detail and related to the organizational culture plays an important role in gaining the competitive advantage. Garry is a highly experienced commercial leader with over 25 years' experience in the travel sector. As companies go bust or become weaker, easyJet and Ryanair gain their share of the market. He has held board positions in the Travel Foundation and Travelife and was appointed to the Board of ABTA in April 2021. He joined the business from TUI Group, and has experience in leading commercial strategies across a number of European source markets and as well as heading global teams. EasyJets internal environment has been looked at, but its external environment must be considered so that an accurate judgement can be made on the companys strategic position. . guidance, and learning purposes. easyJet Jun 2015 - Feb 2016 9 months. Moreover, the extremely . President, Emirates Airline. One method which is commonly used is Porters Five Forces analysis which can be seen below. EasyJet will have plans in place for when flights do not run to schedule, for a period of time. A complex company such as easyJet, has to compete in a very competitive market, therefore it must use modern technology to try and stay ahead of its rivals, so this report will also analyse what technology easyJet can make use of and how can it impact on its current strategy and the set up of the company. Previous roles in the airline include Head of Change Management and Customer Insight, with a background in customer insight working with a range of brands from Jaguar Land Rover to Mars, Unilever and Vodafone. Organizational Structure An organization is a social unit of people systematically structured and managed to meet a need or to pursue collective goals on a continuing basis. A core value of the company is safety, and is one of the reasons that customers repeat their business with easyJet. The company at the moment controls 7% of the market, but has a target set at 15%. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. This article is only an example Sophie is easyJets business lead on Diversity & Inclusion, a qualified MindGym coach, business mentor, and a founding member of easyJets Womens Network. It highlights that although easyJet is increasing its market, its customer service has to improve. 1. The core competencies of easyJet are efficiency and effectiveness and the company is improving on customer service but improvements still need to be made. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. In doing so, the author also hopes to . A strategic success is a measure on how the whole company behaves and how people and processes integrate together to bring a competitive product. The vision statement of Easyjet Plc is brief and to the point. As stated previously, easyJet could not implement this system on their own; it would have to see them partnering an airport company like BAA, to allow both parties to participate in implementing this technology to the airport. Due to unpredictable conditions such as weather or union strikes (home or abroad) then the company must be able to control its staff and fleet. It is the most common type of organizational structure. On the other hand, the companies with a strict work discipline tend to have strict hierarchies with high The company's mission statement is to provide customers with a safe, good value point-to-point air services. skills and competencies of employees from diversified backgrounds. Easyjet organizational structure Free Essays. In 2001 he became Managing Director of Mytravel Sweden before taking on the position at TUI Nordic. This shift will transfer some culture. and knowledge. Following the settlement between both parties, easyGroup have no power to appoint directors or even appoint Stelios to his previous status of Chairman (Guardian, 2010). The average fare of the company is somewhere around 50 % lower than other rivalry companies in the market on the short-haul routes as well as 21 % to 41% below as comparison to the other competitors in lower cost (Karwowski, 2016). Power Structure: As previously stated at (Above figure), Carolyn McCall has ultimate power in easyJet but is supported by an executive team who are influenced by other areas of the company. Organisational Structure Question 3 3.1 Highlights two advantages and two disadvantages for each of the following types of organizational structures : 3.1.1. Page 18 of 50 - About 500 Essays . Within the near future it hopes to capture 10% (BBC, 2010). Most recently he was appointed Managing Director of easyJet Europe, establishing the companys Austrian AOC a key plank of its Brexit migration plan and managed the transition of 100 aircraft to easyJet Europe. dimension denotes the employees identification with either the boss/work unit or their profession. There is no obligation for only $11.00 $9.35/page. At Easyjet Plc, the diversity is promoted and differences are appreciated. Technological: The main fear for passengers currently is security and tighter security checks are already in place at United Kingdom (UK) airports. Chat with us Functional organization structure The importance of structure as a source of influence is so widely accepted that some experts define the concept as those features of the organization that serve to control or distinguish its parts, Gibson, Ivancevich, Donnlly Jr and Konopaske (2003). outsiders and integrates the flexibility so that everyone can fit into it. The Company operates domestic and international scheduled services. response to the changing customer needs, the top management openly communicates the importance of adopting an It is important to understand the organizational culture because in todays competitive business environment, the By focusing on the goal orientation, Easyjet Plc encourages its employees to put their best efforts for With this in mind, this could be an emerging technology of the future. Detailed design and fabrication of trolley is the responsibility of the vendor. 3. A functional structure is also known as a bureaucratic organizational structure and is commonly found in small to medium-sized businesses. of the box and hire Essay48 with BIG enough reputation. Cultures and organizations: Software of the mind (Vol. Delete or Cancel . Both these factors are considered important by We will write a custom Essay on EasyJet Company: Strategic Management and Business Policy specifically for you. offered the consistent results. employee could accept and modify the behavior accordingly. Both these dimensions emphasize over the ethics and integrity, and inclination towards one dimension 1.2. Team-based org structure. A concept of tight security could see the current passport book being replaced by a card with a chip on it which holds some personal details and would be hard to replicate a citizens exact details so harder for fraud to be carried out. The chairman of Travel Counsellors, David Speakman states, Check-in is causing delays and airlines should address that. welfare. As it says on the easyJet website, their vision states, to be the best low fares airline in the world. In Artifacts and organizations (pp. Rituals and Routines: Staff expect to have a schedule of what flights they will be working on, on a daily basis unless it is check-in staff, who expect levels of consistency daily of their workload. obliges the organizational members to behave alike each other. Prior to Emirates, Sir Tim built his reputation as a talented route planner at Gulf Air, which had recruited . It is a complex system that comprises the shared beliefs, values and assumptions, In an extremely work oriented culture, the organizations tend to put excessive pressure on the staff and heavy Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. This gives a feel that there is not a dictatorship within the company and people have a purpose. The organizational culture of However, To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Here are 10 types of organizational structures commonly used by businesses with pros and cons for each: 1. Deanna Oppenheimer. Kenton Jarvis joined easyJet on 3 February 2021 as Chief Financial Officer. The artefacts are the tangible and visible aspects of the Easyjet Plc's organizational culture. This allows for greater flexibility and . It is owned by Phil Bently. During his time at easyJet, the airline has successfully integrated Air Berlin aircraft into its operation following the acquisition of the airline in December. Divisional org structures (market-based, product-based, geographic) Matrix org structure. oriented culture emphasizes over the results and focus on what can be achieved. The new CEO is expected to come up with de-layering initiatives into the EasyJet organisational structure towards practices of cost cutting. This hit the morale of easyJet pilots which the company had to address. important role in formulation of core values and visible behaviors. The company has a flat organizational structure, with decisions being made at the operational level rather than being centralized at the top. Easyjet Plcs employees to put their efforts in right direction, give best performance and ensure strong commitment When a company like easyJet has a large working staff then it is expected to have strict management that ensures flights run to schedule as long as it is within their control. develop relatedness. We're here to answer any questions you have about our services. lacks the certainty and management can only exert a limited control to ensure the discipline. How these values are generated can be seen by implementing easyJet into Porters value chain. While concluding this objective, a better understanding of strategy and innovation is achieved due to this evaluation. Stuart joined easyJet in November 2020, having spent five years as Director and Chief Information Officer at Heathrow Airport Ltd. diversified workforce. Check your email designing exceptional mobile apps for iOS & Android for 45 countries across Europe and beyond (140% year-on-year growth - 2017) managing a team of designers. Cabrera, ., Cabrera, E. F., & Barajas, S. (2001). culture secure their position in the hypercompetitive market, and Easyjet Plc is an example of it. The mission set by easy jet is to provide our customers with safe, good value, point-to-point air services. values approach. Assumptions are deeply embedded ideologies and philosophies and provide the foundation to the Easyjet Plcs Our academic experts are ready and waiting to assist with any writing project you may have. And we can probably guess what it looked . It may help Easyjet Plc in identifying the possible gaps between actual and desired work culture. applied by analysts to analyze the organizational culture of any company. IT Department. It is In effect, it is a continuation of figure (above), but including the whole company. With over 200 destinations to choose from, use Ryanair's Fare Finder to find the lowest fare to your preferred destination. As revealed before, the formal management . also be analyzed in light of Hofseteds cultural model. Whether that be through unions or direct to the individuals themselves, it is important that the staff feel part of a company community. A functional structure groups employees into different departments by work specialization. Good Essays. Accordingly, we never encourage or endorse its direct submission, example, the Easyjet Plc tends to balance its means orientation and goal orientation, and shares a closer The Board is responsible for ensuring leadership through effective oversight and review of the Group's activities. Employees are not punished for sharing new ideas and taking risks. Lime is a public limited company. serious attitude. The key role of organizational culture in a multi-system The artefacts are the tangible and Available at: Organizational culture and organizational development: A competing EasyJet; Please confirm your deletion . David was appointed Chief Operating Officer in November 2022, having served as interim COO from July 2022. (e.g. employees from different demographic backgrounds can adjust easily. This ensures that tickets do not go missing and customers do not have any worries before flying about not receiving tickets on time. Low Fares Made Simple. Posted by Harry on The four types are: 1. Warning! Stuart brings with him significant experience and expertise in IT security, cloud-based solutions, big data sets and technology to support business expansion. Organizational hierarchy. The role of organizational contribute to the unique and distinct psychological and social environment. It may act as a strategic tool for understanding the Easyjet Plcs willingness to change. This involves looking at how staff is operated and its process, whilst discovering what impact easyJet has on rivals and what impact rivals have on easyJet. The analysis suggests that the successful organizations like Easyjet Plc intend to find the right equilibrium The authority to order is also low. From the matrix, it can be seen that the main power holders of easyJet are the companys executives and the main controller is Carolyn McCall (Chief Executive Officer, CEO) who ultimately has the final say on matters concerning easyJet. He took on his first position as Managing Director in 1996 for a tour operator owned by SAS Airlines in Sweden before moving to Canada as President for Sunquest Vacations, Canadas second largest tour operator. The authority to order is also low. EasyJet finds itself in a position that it is at the top end of the market it competes in and that is down to its innovative ideas, core competencies, values and a clear vision. The Easyjet Plc management truly understands the value of its human capital, and hence prioritizes the employee Watch this video if you want to understand organisational structures. Unfortunately, you don't own enough credit to see this new org chart. way, Easyjet Plc has successfully reduced the fear of failure from its employees. In case of Easyjet Plc, the company promotes a professional attitude among its employees. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. A large portion of ticket sales are now made online, allowing for less staff to be needed to sell tickets and less need for travel agents. In this article, the organizational Organisational Structure: EasyJet follows a hierarchal structure with Carolyn McCall at the top, and filtering all the way down to ground staff and cabin crew. EasyJet had a documentary soap programme on ITV for many years which highlighted cases of poor customer service. Over the last 3 years she has led the award-winning legal team as Deputy General Counsel and Director of Legal for easyJet holidays, she has been at the heart of easyJets response to, and emergence from the pandemic. they are worthwhile. All work is written to order. academic writing services at least once in their lifetime! Premium Organizational structure Change management Strategic management. Better Essays. and governs the employees behavior within the organization. Many passengers like to carry luggage onto the flight with them as a reasonable weight allowance is set by easyJet. They understand that a happy customer could be a repeated customer. The Easyjet Plc has successfully attained the right balance between the mean and goal orientation, as it There is also the possibility of human error within the check-in process. done to leverage the opportunities offered by such constructive differences. He was also part of the original start up team that created US online travel agency Orbitz. From this, they gained bases at three airports in England and expanded the number of routes in the European market. satisfaction and motivation. make a gradual shift from the centralized to decentralized organizational structure. Consequently, they adopt a more pragmatic rather ethical attitude. Easyjet structure Rating: 4,2/10 1629 reviews. Although, employees are assigned with the challenging goals, the management takes EasyJet might have to pay a huge initial cost to have these in place and have them maintained but could possibly attract even more people to fly. These underlying assumptions, beliefs and values Stephen has served as Chief Executive of RSA Insurance Group plc from February 2014 to May 2021, as Chief Executive of Royal Bank of Scotland Group, Chief Executive of British Land plc and Chief Operating Officer of Abbey National plc, as well as holding a number of senior executive roles at Credit Suisse First Boston in London and New York. cultural model as organizational effectiveness model. However, in response to the employees growing need for autonomy and empowerment, the management has decided to One being, continuing the route it is on and gain as much of the market it possibly can. These core values are accountability, diversity, quality, collaboration, passion, integrity and The case of Google is explored to understand how companies use organizational theories to support employee performance and project management. The open versus the closed system dimension denotes the organizations accessibility and overall communication She earned her BA (Hons) in English Literature from the University of Bristol and her Masters Degree from the University of London. Economic profit is a key margin for the company but this is hopefully gained after gaining the trust from customers. employees in such organization believe that meeting the customers demands is more important than business With this in mind, targets have been set to cut emissions and airlines will be held accountable if they do succeed with these targets. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. easyJet is an airline operating under the low-cost carrier model. The equilibrium Accueil; Solution; Tarif; PRO; Mon compte; France; Accueil; Solution; Tarif; PRO; Mon compte 1. Denison, D. R., & Spreitzer, G. M. (1991). This can only be achieved by effort put in from easyJet staff which means that easyJet must keep its staff updated in how it will go forward as a company. (2017). Danish, born and educated in Switzerland, Thomas began his career with Tetra Pak working his way up to Regional Manager of the East Med where he developed and succeeded in implementing ambitious growth and profitability improvement plans. The impact of organizational culture on organizational effectiveness: Implication of Hofstede the peoples risk avoidance behavior, while the goal orientation shows that peoples risk orientation as they Journal of technology management & innovation, 11(3), 11-20. The mission statement clearly states that it holds an emotional value for the customer; it shows that easyJet places safety as a top value for the company. The Board has endorsed a set of principles, including an ethics policy, which establishes the framework for how the business operates. The main areas easyJet target is the efficiency it has over other airlines such as British Airways, the ideal locations it has unlike Ryanair and the simple fact it has low cost flights and flies to where customers want to go. Easyjet organisational structure.A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a EasyJet does not provide complimentary meals or drinks on its flights except for some occasional charter flights operated by the airline. Coca-Colas Organizational Culture. The organization keeps its door open to the The following report evaluates the business model, dynamics and structure of easyJet.com. EASYJET'S $500 MILLION GAMBLE the span of two years. In its second year of existence, easyJet was widely regarded as the model low-cost Euro-pean airline and had helped shake-up the once cozy
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