People love it, they have taken it as their own and it really does make them smile. The TV ad Something To Smile About debuted on UK TV on 12 October in a 7.45pm break during Coronation Street on ITV [and 11 Oct in Ireland] with a 30-second film with a series of peoples smiling eyes, to the soundtrack of When Youre Smiling. Our MD in Guernsey discovered an old press ad from the '80s with the headline 'with Specsavers, it's love at first sight'. You'll find us in the UK, Ireland, Netherlands, Norway, Sweden, Denmark, Finland, Spain, Australia and New Zealand, employing over . Get 25% off a pair of glasses from the $149 range or above. . Thousands of new images every day Completely Free to Use High-quality videos and images from Pexels. This is one of Canadas first experiences with our Shouldve Gone to Specsavers strapline. Specsavers is celebrating 20 years of its "should've gone to" adverts by looking back at some of its most iconic quips. 2 for 1 glasses from 69. I'm really pleased with the people we found because they were a really good representation of the country, but also really captivating people in their own right. In 1999, Graham Daldry took his own advice (although he hadnt put it into words yet) and went to Specsavers not as a customer, but as the brands in-house creative director. Explore Siobhan Hayes Wiki Age, Height, Biography as Wikipedia, Husband, Family relation. which do what an ident should: make a quick selling point but dont interrupt the programme too much. #shouldve Specsavers today launched its integrated campaign - 'I Don't Go', the next iteration of the 'Should've 2:0' campaign, to highlight its home visits service and drive brand reappraisal.. Specsavers and home visits. rogers outage brampton today; levelland, tx obituaries. Having a vibrant colour palette also allowed us to incorporate our brand colour - green - into the campaign in a meaningful way. by Teddy Pendergrass. Mix-ups will occur throughout launch weekend across multiple programmes including Coronation Street, This Morning, Hollyoaks and First Dates. There is no question Siobhan Hayes is the most famous & most loved celebrity of all the time. The TV commercial was directed by Novemba at Academy Films. To do that, we felt it was important to have unique, fresh creative for Canada. It's the twentieth anniversary of one of the most iconic advertising campaigns of all time - Specsavers' 'Should've' - and the latest outing is a perfect celebration of an idea that still has plenty of life in it. The Chicago-based group consists of Drummer Isaac Redd Holt and bassist Eldee Young and pianist Ken Chaney in 1968. Frank Sinatra professor melissa murray. While we were developing the campaign, there was quite a pleasant coincidence. Something went wrong, please try again later. Oh for a good, 30-second, live action ad with real people in a realistic context with a dose of gentle humour. Customers were searching for . Specsavers ads 2021 Here are some highlights of Specsavers advertisements from the year 2021 which ran across digital, video and social media. Upon qualifying in 2013, I sat down with . 20 years since it first appeared, Specsavers has unveiled a new 'Should've Gone to Specsavers' campaign: 'Should've 2.0'. Bill> Weve been interested in the North American market for a long time and have spent a lot of time understanding the culture and the market before we decided to enter it. As DAVID has remarked before, the greatest compliment the public can pay to an advertising campaign is to make it part of their vernacular, and the Specsavers slogan crossed that threshold long ago. As Specsavers first brand advert to feature Home Visits, the campaign plays out across TV, print, out of home, radio, cinema and digital display, throughout the UK and Northern Ireland. Its also been heart-warming to see the shouldve gone to Specsavers slogan be used so widely by people on a day-to-day basis.. Another thing that was important in the casting was that we really wanted to reflect Canadian people and the mix of cultures there. 2011: Astronauts land at Luton airport instead of Houston. Related news. This provides further proof that George Parker: Didn't watch it. Check out our interactive advanced booking deadline calendar, Titles:Out of Order 30, Wrong Van 10, Wrong Cupboard 10, Push me pull me 10 sec, Pizza 15, Client:Chris Carter, marketing and ecommerce director UK, Ireland and Spain, Victoria Clarke, head of marketing activation, Nick Rainbow, head of marketing strategy and insight, Aimee Legge, marketing strategist, Elaina Le Tissier, recruitment marketing lead, Client Partner:Rhiannon Hughes;Jade Fonteneau, Managing Director, The Agency:Nicola Wardell. She really owned that persona and did a really good job. We see that opportunity here in Canada and its the criteria we use to assess other potential markets. It felt very true to the brand now and what we were going for with this launch. Inner Happiness, Onken Featuring the excellent voice of Matt King aka Peep Shows Super Hans as the cat, the ad cleverly equates the taste of Onken to the slightest bit of appreciation from a feline friend. Toby Williams (comedian) Toby Williams is a British actor, writer and award-winning [1] stand-up comedian [2] [3] performing both as himself and Dr George Ryegold. The block of flats to which he's supposed to have taken the delivery is across the way. We share some of this information with our technology, analytics and marketing partners. It also emerged nearly half admit they recite more than three advert slogans in everyday conversation on at least a weekly basis - with one in six doing so daily. There's an understated wit, a dryness and self-deprecation that we share, I think. We can help supercharge your brand's growth by delivering new customers at unparalleled scale. It's priceless. View offer. 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As the UK's leading commercial broadcaster, we get the country talking. April 29, 2021 11:05. by Zoe Wilkinson. Mrs Brown's Boys will return to BBC One with a four-part series which had been planned for 2021 but was "thwarted twice" during the pandemic. ), create your own registration by clicking on this link. ITV AdVentures is one way we can support high-growth businesses and entrepreneurs at all stages of development. Specsavers Global Chief Marketing Officer Katherine Whitton explains: Our in-house team has beautifully captured our brand promise of making a positive impact on how people feel with a simple yet effective idea. To view the entire library of Specsavers ads 2021 , plus historical years, you can sign up for a free trial and get access to the full library and more. Nathan Vaughan-Harris Actor 2020, Specsaver Campaign, Featured Model. A smile is how Specsavers measures the impact we have on our customers. Then by adding details like his fur, facial expressions and shaping his nose, we created Marvin's character. Sarah Wanendeya Actor 2020, Made for Living, The Chef Location - London Aimee O'Reilly Model . Joseph Prouse Voice Over: English 2021, Specsavers (Voiceover), Dave. 5th August 2022. 20 years and 500 miles. If you have a user name and a PIN then please sign in. Shish> We were really looking at what Specsavers is all about, the purpose of the brand in changing lives through better sight and really looking at the culture of the company, the people of Specsavers and the fact that their approach to what they do is quite unique. Photos 1.2K Videos 176 Users 197. Specsavers congratulate Gary Neville on his birthday by asking where to send a pair of Liverpool-branded glasses to. A Glasses manufacturer with over 690 stores in the UK and Ireland. Access articles that will help shape your marketing plans. Soap fan and Disability Horizons writer Raya AlJadir rounds up 10 disabled characters, all played by disabled actors, from the four main British Soaps - Eastenders, Coronation Street, Emmerdale and Hollyoaks. 2009: Set on Blackpool's dizzying Infusion rollercoaster ride, it features a stalwart pair of pensioners, who inadvertently sit down on the ride to eat their sandwiches. This is the first time Channel 4 and ITV have worked together in this way with an advertiser. Actor from "My Family", had to Google a few weeks ago as it was bugging me too. Social media reactions by Specsavers have also become an amusing online staple - with the your next visits on us quip to popstar Anne Marie, following her fall at the Brits, quickly proving popular with both Twitter users and the songstress herself. Forum Member. Explore. Planet V is our self-serve addressable advertising platform, designed to put your VOD advertising in your hands, Find out more about CFlight, the UK's first unified advertising TV metric. Free Specsavers Advert Actress Photos. Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you . Over the last 15 years, the market for glasses has grown. Breaking on the 4th of March, the 4m campaign aims to reach a broader audience than ever before, evolving the famous line into a platform that communicates its purpose of changing lives through better sight and . Collected 23/02/2023. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. Research of 2,000 adults revealed the brands slogan ranks as one of the most iconic, alongside Tescos every little helps and Ronseals it does exactly what it says on the tin. Comments Off on Specsavers shows (yet again) that a simple set-up and a selling message work wonders. License. Menu. Specsavers Retail Stores. We wanted the campaign to make a great first impression. In March 2020, Specsavers launched the Covid-19 Care Hub, a content library designed to respond to rapid shifts in search behaviours, trends, and customer concerns. in Advertisers, Agencies, Creative, Media, News If you continue to use this site we will assume that you are happy with it. 13/06/14 - 20:31 #1. SpecsaVARs - asked for 50,000 likes to change the brand name following Kevin Friends decision to award a penalty to Liverpool following a check of the pitch side monitor against Crystal Palace. A playful take on the iconic 'Should've gone to Specsavers' campaign, the new advert centres on the tagline 'I don't go to Specsaversthey come to me . Check out the latest news from ITV Commercial. 12K views, 59 likes, 17 loves, 77 comments, 136 shares, Facebook Watch Videos from Kode: Locky's new spot for Specsavers hearing aids featuring the. Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. create an account. The TV ad Something To Smile About debuted on UK TV on 12 October in a 7.45pm break during Coronation Street on ITV [and 11 Oct in Ireland] with a 30-second film with a series of people's smiling eyes, to the soundtrack of 'When You're Smiling'. There's a long, lingering camera move towards them, and they're reacting in real time to what's being said to them. Proudly powered by WordPress | The Specsavers in-house agency faced the challenge of devising a new campaign that acknowledged the pandemic but also engages audiences in the witty tone of voice that is synonymous with the brand. How to Recharge Vodafone (Fast and Secure), Frequently asked questions about Virgin Company, Frequently asked questions about Vodafone, Who is the actress in the tena lady advert, What's the song on the new Mcdonald's advert - 2023 Update, What is the music on the kia advert -2023 update, Meet the Cast of the Specsavers Commercial, Meet the Neighbours Characters in Specsavers Ads, Martin Freeman - Actor best known for his roles in The Hobbit and Sherlock. Specsavers is a household name in the 10 other markets in which we operate and are truly beloved. Laurence Fox is handing back an acting award that he won from Specsavers because they have boycotted GB News. Add message. The music in the 2021 Vision Express advert is a song called Soulful Strut that was recorded in 1968 by U.S. soul and jazz instrumental ensemble group Young-Holt Unlimited. The Arena. In a media first, Channel 4 and ITV will be having their own Shouldve Gone to Specsavers moments as their continuity announcers get their scripts mixed up, introducing some of the biggest shows on television, but for the wrong channel. Marvin the Mole Welcomed Marcus Rashford to the 20/20 club following him scoring his 20th goal of the season. Jonathan Goldsmith: This actor was the face of "The Most Interesting Man . Sign up to Spectrum for free CET and clinical updates. Courtney first appeared as the character in early 2008, and, in the decade since, revenues for the insurance giant grew from $13 billion in 2008 to a whopping $36 billion in 2019. Broadcaster VOD advertising is a great way to target your chosen audience with relevant content. Canadians are also known for humility and kindness, and they love witty humour. Specsavers - Vinyl. 49.4K followers. There were a number of factors which meant that Canada was the right market for us. Tweeting popstar Anne-Marie Your next visits on us x after her fall at the Brit Awards. Our new integrated brand campaign highlights the great value available at Vision Express. Positioned as a playful alternative to the firm's classic . A playful take on the iconicShouldve gone to Specsaverscampaign, the new advert centres on the taglineI dont go to Specsaversthey come to me, to bring greater inclusivity to the brand offering. Specsavers' marketing director, Sarah McInnes says, "We found an innovative . Free pair for kids. And there was also appreciation of how difficult it can be to create a great slogan - with six in ten believing its harder to get one right than it is to get it wrong. Chaos ensues. Your email address will not be published. Bookmark Please . 1,112 posts. Working at Specsavers is more than just a job. Always connected. Were entering the market with an ambitious goal to redefine accessible eyecare for Canadian consumers and become a market leader by 2024, with plans to open over 200 locations across the country by then. Our core values remain accessibility, affordability and quality. Catherine> It was important for us to tell the full Specsavers story were serious about accessibility, affordability, and quality, but we also dont take ourselves too seriously. Wisely, Specsavers' in-house agency show no sign of squandering that legacy, and with excellent TV commercials like this to carry the campaign forward, they've no reason to. It was a really cool, retro ad but everything it said was about human customer service and just being very caring. Hugh Futcher was born on 29 October 1937 in Portsmouth, Hampshire, England, UK. But we wanted it to have a modern feel, and to make something that feels quite fresh, stylish and contemporary, but with a nod to the aesthetic of that world of '70s soul and R&B. Music Artist: Lester Bowie. The optical industry was a profitable monopoly. Acclaimed actor Jim Gibney is the senior rocker grooving to Thin Lizzy's Dancing In The Moonlight in the Specsavers hearing aids TV ad, which encourages customers to dance like nobody is watching. 2016: Basil Fawlty has issues with his car - an homage to a much-loved Fawlty Towers scene, where John Cleese beats his car with a branch. Specsavers is the worlds largest optometrist-owned and -led business, and we want to get across that even though we are a global network that is able to support each location with the latest clinical equipment and technological innovation, as well as marketing and other resources, Specsavers is really your local eyecare shop that prioritises its immediate communities. 4.3M views, 12K likes, 213 loves, 1.2K comments, 4.2K shares, Facebook Watch Videos from Specsavers: Watch the new TV advert from Specsavers. 2009: With his faithful cat Jess by his side, Postman Pat is dedicated to carrying out his duties, delivering the mail to the villagers of Greendale - despite broken glasses. Bringing Marvin to life. Showing results: 1-18 of 28. It began as a male voice for a start, but evolved through the audition process. They've even seen star turns from the likes of Postman Pat and Basil Fawlty over the years. DKNYDK1009 $349. A spokesman for Specsavers said: What started as a quip in a marketing meeting has grown into a cultural phenomenon throughout the country. It's such a diverse country and we really wanted to tap into and celebrate that in the campaign. #shouldve Expired. We believe the Thats Specsavers Love campaign will appeal to Canadian adults of all ages and stand out among the sea of sameness were seeing from other eyecare brands, and our research also supports that. Created by The Agency, Specsavers' in-house creative shop, the idents features archive footage featuring four well-known characters - Harold, Madge, Marlene and Phil - who appear to be speaking to a Specsavers staff member about their eyewear requirements. Joining Specsavers was the best decision. Check out the new Cadbury Dairy Milk ad cast 2021. 25% off glasses for students. Weve been empathetic to the current mood of the nation, to people seeking a little positivity in difficult times as well as not wanting to sacrifice on quality if their finances become challenged. But we were just really pleased that we had a good team of people working on this with us that just nailed things. And smiling customers mean smiling colleagues nothing makes our store teams feel more positive than a happy customer..
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